Services
Keyword research
It is very easy to rank at number 1 for terms that no one is looking for, but this does nothing for your business at all.
What you need is to be found for phrases that are relevant to your business and are being looked for by your customers, we use state of the art software to ensure we know how people use the internet and what they are looking for in the search engines.
All decisions as to what keywords to rank for are made with you, the customer, before we start, after all you know more about your business and the terms used in it.
Charges
Starting at 2 hours per month, we will monitor your position in the top 10 search engines and make the adjustments necessary (as time permits) to maintain and improve your ranking. We subscribe to industry standard software and news feeds which enable us to react to changes often before they happen - £75 per hour per month or £85 per hour ad-hoc and £95 per hour for programming services.
We will recommend on a case by case study exactly what level of maintenance your site requires. Our cients typically use between 5 and 10 hours per month.
Search Engine Optimisation (SEO)
We ensure that the aspects of your website that the search engines are looking at all give the right message about your website.
The things that the search engines look for on a website change over time, and so we ensure that your website complies with the guidelines set out by the search engines and stays with in the rules to avoid the site being banned by the search engines.
Some of the things we will look at and optimise include
The title tag
The description
The keywords
The alt image text
And much more, we are not going to give all our secrets away here.
Link building
The links coming into your website are very important to the search engines, it is not just a case of quantity but of quality.
The search engines are looking for links that are relevant, of good quality are properly formatted and one-way.
We have a lot of experience with this and do not outsource our link building efforts, so we know that what you are getting is top quality and these are what work best for your site.
When building links we ensure we use the Google latent semantic indexing algorithm as a guide, so that the links we build are as future proof as we can make them.
Human computer interaction
This is an important part of your on-line marketing strategy, it looks at how people move through your site and what they do on each page.
Getting people to your site is good but once there you need them to do something, this could be buying a product, filling out a form or contacting your offices.
The way your site is laid out and the links displayed will encourage the user into the part of the site you want them to visit.
This way you can increase your enquires or sales with out attracting more visitors to the site.
For full details of how we can help you achieve a better return on your on-line marketing budget, please phone Sean Dominey on; 0800 1357293 or complete the form on the right hand side of this page.
